FRUITION: The Future of Street Fashion

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Fruition is the mecca of Street Fashion. If you shop there, you have officially arrived as an artist, designer, entrepreneur (etc) in the so-called “Kanye Universecity”. While partners (in a business and intimate sense) Chris Julian and Samantha Alonso can speak at great length about the abstract almost philosophical inspiration behind Fruition beyond branding rhetoric, it’s evident that they have come a long way from their humble beginnings as two creative people armed only with “a dolla and a dream”. Indeed, Fruition Las Vegas has become the breeding grounds for the most exclusive collaborations with designers at the top of their game: Jeremy Scott, Stussy, BKRW, UNDFTD and artists on top or on the come-up: M.I.A., Santogold, Nikki Jean, Kanye West, Lupe Fiasco and the list goes on and on. It’s hard to tell who propositions who now but perhaps it’s a mutual fascination between Sam/Chris and the Fashion/Art/Music world(s). While many of you might find the designs over the top and flashy, I think that’s actually the point. I’m drawn to Fruition precisely because it indulges a certain element of theatrics that refuses to apologize for an in-your-face color palette and clashing patterns that would instantly disqualify you at a job interview on Wall St. If only the price range was a bit more “of the people” I’d be on the first flight out to Vegas to cop me a new fly jacket for the fall out of any of these dope finds:

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“Open the doors of FRUITION and see a glimpse into the future, a vivid, palpable archive of history’s most innovative and distinct street fashions. Established in August 2005, by partners Chris Julian and Samantha Alonso, FRUITION set out to educate and uplift the street fashion community through their calculated offerings of vintage street styles for both men and women in an airy, yet playfully sophisticated environment. Constructed as an open and energetic palette, polished steel racks adorn smooth green walls and house garments like true pieces of modern day art. The intriguing dichotomy of vintage street for men and classic chic for women was developed with a sincere vision to promote originality, fuel creativity, and inspire a cultural revival within the street fashion community to reach higher levels of creative excellence. FRUITION and its distinct swagger is a physical manifestation of an educated and style driven lifestyle that has been meticulously crafted by a family of undeniably talented individuals whose strengths lie in a plethora of creative fields from music, to costuming and styling development, graphic and textile design, conceptual marketing strategy, as well as business structuring and cultivation.”

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“To understand the mind set and execution of the styles being offered in the space, it takes a true knowledge and deep understanding of what street wear is and the colorful history behind its formulation to respect where it’s going. Our objective is to constantly educate our customers through knowledgeable and accurate customer service, detailed product photos and an innovative and concise website resource (www.fruitionlv.com), so that in turn we can push the creative envelope within the street fashion community further and further with each and every project we decide to pursue. FRUITION prides itself on carrying the most exclusive street wear product in the world from vibrant deadstock 80’s-90’s Nike / Jordan Flight apparel and sneakers, to candy striped Benetton and PoLo Alpine rugby’s, rare Afro-centric graphic prints trumpeting uplifting messages, sealed LL Cool J Troop jump suits, solid and abstract printed leggings, ornate floral sundresses, Designer scarves and accessories, chunky gold trunk jewelry, to even vintage multicolored shoe laces, it is safe to assume that there is no other vintage street wear boutique quite like this one in the world. With the strategic interpolation of contemporary street wear brands such as Skoold In Korectness (Siknuss) and the FRUITION private label, customers are creating innovative looks that are an amalgamation of true street fashion swagger with high fashion sensibilities.” — Fruition LV MySpace Check it out, y’all. Step up yo’ swag!

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